BOLT Locks Doetsch Off-Road

Featuring BOLT Lock technology throughout the entire build, the “Secured Valor” 2017 Jeep Wrangler JKU Rubicon project vehicle from Doetsch Off-Road will be featured in booth #33169 during this years SEMA Show 2017, in Las Vegas.

Doetsch elected to use all of the products for Jeep Wrangler to showcase the convenience and security the products offer to the consumer. His theme for the Jeep itself plays off of the durability and trusted protection of BOLT Locks through the symbolization of the American flag. BOLT Locks die castings and metal stampings are made at the company’s headquarters in Milwaukee, Wisconsin so the American imagery of the Jeep is fitting.

The JKU Jeep Rubicon red, white and blue custom vinyl wrap depicts tattered red stripes fading into the BOLT logo over the white exterior paint. The flag is placed across the Jeep’s hard top and rear fender at an angle horizontal to the ground.

The interior features Katzkin leather seats in a color scheme complementary to the exterior. Rugged Ridge interior accent trim kit complements the Katzkin leather seats. Doetsch also used a Drake Offroad pistol grip shifter handle and billet 4WD shift knob.

“BOLT Locks were designed to protect valuables while withstanding the elements and demanding off-road environments. These locks can take a beating while securing what is precious. That’s how I came up with the idea of using a tattered flag as the theme. The flag represents freedom and sacrifice and, no matter how frayed the flag may get, it’s still a symbol of freedom and protection. BOLT Locks are the same, in a sense. No matter how much wear and tear the locks go through, they still work,” explained Doetsch.

 

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