Chevrolet Truck Centennial

2018 marks the 100th anniversary of the first production Chevrolet truck. A century and more than 85 million trucks later, Chevrolet has become one of the most recognizable brands in the world

To celebrate the Chevy Trucks Centennial, the brand is honoring the owners who have made Chevy Trucks a part of their lives for the past century with a 100-day celebration featuring two new Special Edition trucks, the national rollout of the Truck Legends customer loyalty program and more.

From the beginning, Chevrolet Trucks has focused on making the best possible vehicle to meet every customer’s needs. After building specialized trucks to serve its factory, Chevrolet introduced its first trucks to customers in 1918.

They included the half-ton Light Delivery and the 1918 One-Ton truck. Both were offered with an open chassis behind the windshield that allowed customers to choose between purchasing or building a specialized body for their vocation.

The latest additions to the Chevrolet Trucks portfolio of special editions, the 2018 Silverado and Colorado Centennial Editions feature design elements inspired by Chevy Trucks throughout history, including a distinctive Centennial Blue paint color and exclusive heritage bowtie emblems and 100 year badges inspired by colors and design cues found on early Chevrolet Trucks.

The Silverado Centennial Edition is available on the LTZ Z71 crew cab and the Colorado Centennial Edition is offered on Z71 crew and extended cab models. Silverado Centennial Editions will be available at dealerships in October. Colorado Centennial Editions will be available in November.

“The Silverado and Colorado Centennial Editions are a result of collaboration between Chevrolet Design, Engineering and Marketing, to commemorate the history of Chevy Trucks,” said Rich Scheer, Chevrolet Trucks director of Exterior Design. “Both vehicles offer our most enthusiastic fans a way to demonstrate their love for Chevy Trucks and celebrate the Chevy Trucks Centennial with us.”

 

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