IPC Beverage Group announced today the introduction of EnergIce®, the first of its kind vitamin-enriched premium ice bar that is revolutionizing the sports hydration and energy category. EnergIce® uses the world’s best and most hydrating ingredients packaged in the perfect on-field consumption size of 2.5 ounces. Energice® information is available online at www.EnergIce.com.
EnergIce® has been tested and certified by global public health organization NSF International, earning the coveted NSF’s Certified for Sport® Certification. The NSF Certified for Sport program helps athletes, coaches and trainers make more informed decisions when choosing sports supplements by testing each lot of product to verify they do not contain harmful levels of contaminants and are free of more than 189 banned substances. Additionally, certified products are tested annually and facilities are audited against GMP requirements twice annually to verify ongoing compliance to the NSF Certified for Sport program.
The NSF Certified for Sport program is recognized by the National Football League (NFL), Major League Baseball (MLB), National Hockey League (NHL), Professional Golf Association (PGA), Ladies Professional Golf Association (LPGA), as well as organizations such as the Canadian Centre for Ethics in Sport (CCES) and the New York Police Department.
“EnergIce® is a product inspired by a team of parents, elite athletes and coaches looking for an alternative to what they saw being consumed during sporting events,” stated Glenn Firestone, IPC Beverage Group, EnergIce® CEO. “Not only are the most prevalent sports drinks loaded with sugars and stimulants, they’re also rarely finished, and contribute to a massive amount of waste due to their packaging and serving size. We’re excited to offer the sports/fitness community a healthier, less wasteful way to re-hydrate and get the energy they need for peak performance.”
“Athletes look for NSF Certified for Sport® products like EnergIce® to avoid harmful or adulterated supplements that could compromise their eligibility to compete, which is crucial for athletes which is crucial for athletes competing in all sports at all levels,” said Lisa Thomas, General Manager of NSF’s Dietary Supplement Certification programs.
EnergIce® premium ice bars contain essential B-Vitamins, including B3, B5, B6 and B12. Studies have shown that B vitamins are a key ingredient for rehydration, energy and play a critical role in metabolism making EnergIce premium ice bar refreshment filled with energy, potassium, and sodium.
“Energice’s Isotonic solution is one in which its effective osmole concentration is the same as the solute concentration of a cell,” stated Jude Massillon SVP Director of Strategic Alliances for EnergIce®. “Energice is isotonic and has osmolality in the range 220 – 245 mOsm/kg. It goes into your system quickly and does the job of hydrating at the highest level possible.” Massillon carries an M.S. degree in Exercise Science and NYS Paramedic Certification, is also a Certified Strength & Conditioning Specialist (CSCS) with the National Strength & Conditioning Association and a Corrective Exercise Specialist (CES) with the National Academy of Sports Medicine. He is certified in Muscle Activation Techniques (MAT) and is accredited by the ACSM, AFAA , NSCA, IFA, ACE, IAAF, and NIKE SPARQ.
IPC Beverage Group partnered with WILD Flavors, a globally recognized food and beverage development company, and Jel Sert, one of the world’s top freezer bar manufacturers, to develop and produce EnergIce®.
EnergIce® has recently distributed thousands of its premium healthy ice bars at countless sports events including the CSLSA West Coast Lifeguard Championships, California Beach Volleyball “CBVA”, Pat McCabe’s Lacrosse Camps, USC Squench the Fire, Crossfit Flex on the Beach, Long Island Triathlon Championships, Chase Hockey, the prestigious East Side Elite Hockey programs as well as Hofstra University athletic events. Most recently, EnergIce debuted at the PBSCCS 2013 Product Show & Symposium as part of the MLB Winter meetings in Orlando, Fla., and the Rock & Roll Marathon Series in Las Vegas.
The carefully formulated ice bars are currently available in three flavors, ARTIC BLAST Blue Raspberry, ROCKET FUEL Fruit Punch and E-LECTRIC Lemon Lime. Additionally, EnergIce has plans to launch Team EnergIce shortly, which will feature a stable of highly regarded professional athletes.