Tanner Foust represents Dapperman

Rockstar Energy Drink driver Tanner Foust will be representing Dapperman men’s grooming products on and off track in the coming season.

“Bouncing between wearing a helmet behind the wheel of the race car and then being in front of the camera means I use a lot of pomade and I genuinely count on it,” said Foust. “I hear the beard and moustache oil is amazing, too, but anybody who’s ever seen me with facial hair knows I’m never going to be able to test it.”

The champion driver and television personality joins the family owned company as one of its first brand ambassadors. Dapperman was founded in 2007 with the launch of a classic pomade inspired by a secret formula from the 1930s that is made from only six ingredients.

Under the terms of the new partnership, Foust will now proudly display Dapperman on his competition helmet with his other key partners. He is a longtime user of the products.

“This is a company led by a father and son team I’ve known for a long time and I’m proud to represent a family brand that so genuinely embodies its founders’ values of craftsmanship and class,” said Foust. “Co-founders Steve Cochrum and his son Jordan are true gentlemen and I’m excited to join the Dapperman family.”

Based in Southern California, Dapperman creates a line of men’s groom products. Dapperman specializes in men’s grooming products that feature naturally derived ingredients, not chemicals. The line includes pomade, Righteous Hold Matte Clay, Egyptian Black beard oil, beard and moustache balm, and organic soap.

“At Dapperman we embrace the positive role models; we respect the men who lead,” said co-founder Jordan Cochrum. “Tanner’s commitment to excellence, his humility and his skills behind the wheel of anything he drives are qualities we can all admire.”

Foust is expected to run a packed competition schedule in 2016 including drifting and rallycross, as well as return to his role in front of the camera as one of the hosts of Top Gear on HISTORY. Details on his full competition schedule will be made available in the coming weeks.


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